Toby Norman Designer
February 2013 – October 2020. Senior Designer/Head of Design/Creative Director. Lotto New Zealand.
• Set up in-house design resource from scratch
• Oversaw growth of Design Team from two initially to seven full time plus contractors as required
• Creative lead across all internal work and external agency work
• Recruited and managed staff and contractors
• Managed workflow across the team
• Purchased equipment and software for the team
• Made the Design Team a key part of the business and the go to team for any creative thinking
• Implemented and oversaw new brand role out for Lotto New Zealand master brand and all game products
• Design team now the keepers of the Lotto NZ brand and guidelines
• Sat on Lotto NZ team working with Retail Architects to design and Launch our first flagship store
• Later redesigned and oversaw implementation of new look for flagship store
• Member of the Senior Leadership Team
• Presented to the Senior Leadership team, Executive Team, Board and company as a whole.
• Worked with suppliers and external agencies
• Worked on all areas across the business including:
– Retail POS
– Instant Kiwi ticket design and online game design
– Store design and fit outs
– Office redesign and fit out
– Online components and in-store digital signage
– Promotion ideas and design
– Corporate reporting, corporate stationery and documents
– TV draw graphics and set design
– TVCs
– Branded merchandise
– Event displays
– Staff uniforms
– Car graphics
– Conference ideas and design
– Design and creative input across a large range of projects.
August 2012 – February 2013. Freelance Designer. Auckland.
• Worked in a variety of large agencies and small boutique companies
• Worked across various projects as designer and builder
• Used both retail and packaging knowledge on different projects
• Worked on very large projects and smaller, one off jobs.
March 2002 – August 2012. Senior Creative/Art Director. Energi Design.
• Hired as a Senior Mac Op for the critical Coca-Cola packaging account
• Quickly progressed to Senior Creative working directly under the Creative Director
• Worked extensively as lead designer on packaging and retail POS
• Oversaw and produced mailers, brochures, vehicle graphics, store graphics and much more
• Was key 'owner' of Coca-Cola and Cadbury accounts at different times
• Oversaw projects from initial client brief and concept to finished art in studio.
October 2001 – March 2002. Freelance Designer/Mac OP. Auckland.
Emigrated from England to New Zealand in October 2001, working as a freelancer while settling in to Auckland.
August 2000 – October 2001. Designer. Illustrated London News Group.
Designed and produced a range of magazines as well as annual reports, adverts, brochures, presentations and marketing material.
February 1999 – July 2000. Travelling including freelance work in Sydney, Australia.
Travelled through India, Thailand, Malaysia, Singapore, Australia, New Zealand and the USA, working as a freelancer while in Sydney.
June 1998 – January 1999. Designer. Age Communications.
Designed and produced a wide range of magazines and show guides working closely with editors, the managing director, clients and printers.
April 1998 – June 1998. Freelance including April 1998, Creative Manager. Tower Records.
Many varied freelance jobs including a spell at Tower Records to set up and run their inhouse art department producing all their marketing content.
October 1995 – April 1998. Designer. Eyetoeye.com.
Responsible for concept and production of work from Album Covers and Video Game packaging to books and International conference material.
July 1994 – October 1995. Designer. Academy Group Ltd.
Worked in conjunction with editors and the Creative Director to take high quality art and architecture books and magazines from concept to print.
Qualifications
BTEC Higher National Diploma in Typographic Design - West Herts College
BTEC National Diploma in Design for Print - Barking College of Technology
GCSE: English Language, English Literature, English Oral, Mathematics, French, Design and Communication, History, Physics, Chemistry, Geography.