Baker Halls Packaging

When Coca-Cola Amatil bought Baker Halls they tasked us with modernising the look and feel of this excellent but dated feeling range of fruit cordials. We presented them with several design options so that they could choose how far they wished to take this rebrand and they selected this solution for its combination of simplicity and elegance. All the fruit was photographed to give us consistent feeling imagery across the range and we used visual cues such as colour and metallics to differentiate low sugar and premium products from the standard range.