Turners & Growers Simpsons Fruit
With the goal of making fresh fruit more attractive to kids in the competitive snack market, Turners and Growers obtained a license to produce Simpsons branded produce. As designers, our task was to work within the very thorough Simpsons brand guidelines and deliver the desired result. With the uneven shape of the product combined with the process of printing onto a clear plastic stock there was a high level of thought required to find the best solution. By using the clear stock and strategically placed areas of print white along with a line art character pattern and careful positioning of key information the end result was extremely effective, impactful and fun.