Sealord Canned Range Packaging
When Sealord updated their logo to this Maori design created by artist Derek Lardelli, we were tasked to create a version which would work when printed on packaging and then take cues from this logo to design new packaging. A dark blue to cyan blend combined with the texture of paua gives a feel of light through water. Typography flows with the label and simple food imagery all work together to deliver a feel of something natural and appealing, fresh from the sea.