Delica Global

Turners and Growers asked us to redesign the branding for Delica Global, a fruit and vegetable exporter which they owned. We took cues from nature as well as New Zealand iconography and combined them to create the ‘koru/water drop’ ‘d’ icon that you see here. This was to re-enforce the natural qualities of the product as well as a strong, Kiwi identity which was desired for a brand that would be seen around the world. This iconography was paired with a contemporary serif typeface to give the brand a feel of a company with a solid heritage which existed very much in the here and now.