Cadbury Easter Wood

Cadbury approached us with a desire to push the boundaries of in store point of sale and create a ‘store within a store’ for Easter, their biggest time of the year. We researched both the structural design of furniture and display units as well as the creative visual themes for the Easter concepts ensuring we could deliver a solution which met their requirements to work equally well as a single unit in a smaller store, right through to a ‘destination’ display in hero stores.
Our solution was a modular unit which could be built as a single shelving unit or joined together to for the Easter Destination that they client desired. Complimentary point of sale elements were designed to go throughout the store to reinforce the brand identity and also serve as signage toward the main destination, a magical Cadbury world populated by Easter bunnies and filled with Cadbury Chocolate delights.