Lotto NZ - Powerball Jackpot Posters
The biggest prize on offer from a Lotto NZ game is the Powerball jackpot. This is where the big numbers come in and is therefore a key driver of sales. This means that Powerball Jackpot communications need to be eye catching and easy to understand to get people playing to win their own individual dreams. Use imagery that’s too specific and it won’t appeal to everyone, don’t make the numbers clear enough and people will miss the message, make it too dull and people will ignore it.
This series of posters here came from a brief to hero the number, big and simple, and then add detail around that. A series of colours from the then recent re-brand was chosen so that regular customers would notice a visual change instore when the jackpot amount changed. Drop shadowing and angling of the copy added a degree of depth and movement as the jackpots increased, and each amount had it’s own individual repeating pattern in the background made of the number and representative of the patterns on banknotes. When the jackpot reached the pinnacle of a must be won draw, the design stayed the same but in a highly contrasting neon light design to really dial up the occasion. These designs were then rolled out across the whole range of digital and print executions for consistency and impact.
