Cadbury

Having Cadbury as a client we produced a range of elements from simple point of sale to the Easter ‘store in a store’ concept, all of which required a real feel for the Cadbury brand and how best to deliver for them and even push boundaries to give them more than they imagined. This came from a close working relationship both with Cadbury and their suppliers and partners, all pulling together to create a brand that people know and love yet which still has the ability to surprise and delight.
When Cadbury gave away to brand new Ford Fiestas, we photographed the car from all angles and then built artwork to turn the supermarket aisle end into the front of a car working closely with the printers to be certain of achieving our goal. Following on from the success of this campaign came the summer ‘Boat Load of Joy’ campaign and the Christmas fireplace execution.
When Bubbly was launched we took elements of lightness and joy throughout the point of sale to appeal to regular customers and also attract new, non Cadbury buyers. When they launched Mousse we created a point of sale suite reflecting the luxury of this indulgent treat with flowing purples and creamy hues.