Hubbards Packaging

In the time we worked on the Hubbards account we designed many new products and range extensions including two new variants of their popular cereal Hubbards Real. One of the key projects we undertook was the rebranding of Hubbards Big Breakfast, a major product for them which targeted a specific demographic as a chunky, masculine, all day energy breakfast. We brought this to life using imagery of captured moments combined with real world photos of lettering used to spell out the product name on the pack. Along with close up product shots, this was all tied together through the use of frames and strong typography to create a dynamic and authentic feeling brand.