Kiwicare Packaging

Kiwicare came to us with a desire to switch the focus of their identity from a pest control range to a garden care range which was more friendly and appealing to gardeners. To accomplish this we moved away from their bright yellow colour to a more approachable colour palette and also changed the naming hierarchy across the range. We paired this with new, garden focussed imagery and a layout built of flowing curves and more organic typography. This gave us the ability to be flexible for different products but still create a cohesive brand feel overall.